Inversión en intangibles y estrategia competitiva: una extensión del modelo de Cournot

Gloria Inés Sarmiento, Óscar Arturo Benavides

Resumen


En la creciente literatura sobre capital intangible hay un consenso relativo sobre su papel: las firmas dedican recursos a producirlo para obtener ventajas competitivas. Este artículo presenta un modelo en el que las firmas compiten à la Cournot, el cual explora los incentivos de las firmas para aumentar el nivel de capital intangible y muestra que si una firma es suficientemente productiva en la creación de capital intangible puede obtener mayores beneficios que sus competidores y poder de mercado aun en competencia perfecta.


Palabras clave


capital intangible, estrategia competitiva, poder de mercado

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Referencias


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DOI: https://doi.org/10.18601/01245996.v19n37.05

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Publicado: 2017-11-09 09:46:20

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Última actualización: Mayo 2017