Proposiciones teóricas de base para una concepción de Sistemas de Información de Marketing

Main Article Content

Autores

Luis Demetrio Gómez García

Resumen

El concepto Sistema de Información de Marketing (sim) surge en los años 60 del siglo xx como respuesta al avance experimentado en esa década por las Tecnologías de la Información y la Comunicación (tic). Sin embargo, en la actualidad, nuevas denominaciones de Sistemas de Información de soporte al marketing de las organizaciones parecen haber desplazado el concepto original. En este artículo, el autor analiza 17 modelos de sim y, a partir de sus aportes y limitaciones, establece 4 proposiciones teóricas de base para una concepción general, útiles para la adopción del concepto en la actualidad.

Palabras clave:

Article Details

Referencias

Amaravadi, C. S.; Samaddar, S. y Dutta, S. (1995). Intelligent marketing information systems: computerized intelligence for marketing decision making. Marketing Intelligence & Planning, 13(2), 4-13.

Berenson, C. (1969). Marketing information systems. The Journal of Marketing, 16-23.

Brien, R. H. y Stafford, J. E. (1968). Marketing information systems: A new dimension for marketing research. The Journal of Marketing, 19-23.

Clark, B. H.; Abela A. V. y Ambler, T. (2006). An information processing model of marketing performance measurement. Journal of Marketing Theory and Practice, 14(3), 191-208.

Colgate, M. (1998). Creating sustainable competitive advantage through marketing information system technology: A triangulation methodology within the banking industry. International Journal of Bank Marketing, 16(2), 80-89.

Cox, D. F. y Good, R. E. (1967). How to build a marketing information system. Harvard Business Review, 45(3), 145-154.

DeLone, W. H. y McLean, E. R. (1992). Information systems success: The quest for the dependent variable. Information systems research, 3(1), 60-95.

Delone, W. H. y McLean, E. R. (2003). The DeLone and McLean Model of Information Systems Success: A tenyear update. Journal of management information systems, 19(4), 9-30.

Drucker, Peter (1974). Management: Tasks. Responsibilities. Practices. New York; Harper and Row.

Kitchen, P. J. y Dawes, J. F. (1995). Marketing information systems in smaller building societies. International Journal of Bank Marketing, 13(8), 3-9.

Kotler, P. (1966). A design for the firm’s marketing nerve center. Business Horizons, 9(3), 63-74.

Kotler, P. y Armstrong, G. (2001). Marketing: edición para Latinoamérica. México: Pearson Educación.

Kotler, P. y Keller, K. L. (2006). Dirección de Marketing (12ª ed.). México: Pearson Educación.

Lambin, J. J. (2003). Marketing Estratégico. Madrid: ESIC Editorial.

Leonidou, L. C. y Theodosiou, M. (2004). The export marketing information system: An integration of the extant knowledge. Journal of World Business, 39(1), 12-36.

Li, E. Y. (1995). Marketing Information Systems in the top US companies: A Longitudinal Analysis. Information & Management, 28(1), 13-31.

Li, E. Y.; Chen, H. G. y Roan, J. (2001). Marketing information systems usage in Taiwan’s top 1000 companies. Journal of Computer Information Systems, 41(2), 85-94.

Li, E. Y.; McLeod Jr, R. y Rogers, J. C. (1993). Marketing Information Systems in the “Fortune” 500 Companies: Past, Present, and Future. Journal of management information systems, 165-192.

Li, E. Y.; McLeod, R. y Rogers, J. C. (2001). Marketing information systems in Fortune 500 companies: A longitudinal analysis of 1980, 1990, and 2000. Information & Management, 38(5), 307-322.

Lovelock, C.; Patterson, P. y Wirtz, J. (2014). Services Marketing (6aed.). Australia: Pearson Education.

McLeod Jr, L. (2000). Sistemas de Información Gerencial (7ª ed.). México, D.F.: Pearson Educación.

McLeod Jr, R. y Rogers, J. (1982). Marketing Information Systems: Uses in the “Fortune 500.” California Management Review, 25(1), 106-118.

McLeod Jr, R. y Rogers, J. C. (1985). Marketing Information Systems: Their current status in Fortune 1000 companies. Journal of Management Information Systems, 57-75.

McNiven, M. y Hilton, B. D. (1970). Reassessing marketing information systems. Journal of Advertising Research, 10(1), 3-12.

Mintzberg, H. (2004). Diseño de organizaciones eficientes (2ª ed.). Buenos Aires: El Ateneo.

Montgomery, D. B. y Urban, G. L. (1970). Marketing decision-information systems: an emerging view. Journal of Marketing Research, 226-234.

O’Brien, T. V.; Schoenbachler, D. D. y Gordon, G. L. (1995). Marketing information systems for consumer products companies: A management overview. Journal of Consumer Marketing, 12(5), 16-36.

Petter, S.; DeLone, W. y McLean, E. R. (2012). The Past, Present, and Future of “IS Success”. Journal of the Association for Information Systems, 13(5), 341-362.

Seddon, P. B. (1997). A respecification and extension of the DeLone and McLean model of IS success. Information systems research, 8(3), 240-253.

Seddon, P. y Kiew, M. Y. (1996). A partial test and development of DeLone and McLean’s model of IS success. Australasian Journal of Information

Sisodia, R. S. (1992). Marketing Information and Decision Support Systems for Services. Journal of Services Marketing, 6(1), 51-64.

Talvinen, J. M. (1995). Information Systems in Marketing: Identifying opportunities for new applications. European Journal of Marketing, 29(1), 8-26.

Descargas

La descarga de datos todavía no está disponible.