Covid-19 y consumo de lujo en Brasil: una mirada vebleniana
Covid-19 and Luxury Consumption in Brazil: a Veblenian Perspective
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El consumo de bienes superfluos e innecesarios es una forma en que la élite busca destacarse y sentirse diferente al resto de la sociedad en la que vive. Tanto factores internos como externos son fundamentales para comprender por qué esta minoría puede influir en aquellos menos afortunados, incitándolos a imitar sus patrones de consumo. Este artículo pretende analizar, basándose en las teorías de Veblen y otros autores, cómo el consumo conspicuo ejerce una influencia presente y poderosa en la sociedad. La primera parte ofrece una definición del consumo conspicuo, seguida en la segunda parte por estudios contemporáneos sobre los hábitos de gasto de las personas. Finalmente, la última sección analiza cómo la pandemia ha aumentado el gasto improductivo de las élites.
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