Destination marketing essentials

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Autores

Francisco Alberto Galindo Henríquez

Article Details

Referencias

Blain, C., Levy, S. E. y Ritchie, B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43(4), 328-338. doi:10.1177/0047287505274646

Gardner, B. G. y Levy, S. J. (1955). The product and the brand. Harvard Business Review (marzo-abril), 33-39.

Pike, S. (2015). Destination marketing essentials (2nd ed.). New York: Routledge. (344 p.).

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