Examining the Relationships Between Destination Image, Tourist Satisfaction, Gastro Tourism Attitudes and Repeat Recommendation Intentions: The Case of Istanbul
Examining the Relationships Between Destination Image, Tourist Satisfaction, Gastro Tourism Attitudes and Repeat Recommendation Intentions: The Case of Istanbul
Barra lateral del artículo
PDF (English)
FLIP
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
Contenido principal del artículo
Resumen
El objetivo de esta investigación es determinar los efectos de la imagen del destino, la satisfacción del turista, las actitudes gastronómicas y las intenciones de revisita de los turistas extranjeros alojados en hoteles de cinco estrellas de Estambul. En la investigación se utilizó la técnica de la encuesta, uno de los métodos de investigación cuantitativa. Se obtuvieron 402 cuestionarios de turistas extranjeros. Se realizó un modelo de ecuaciones estructurales con los datos obtenidos mediante el programa Amos. Según los resultados de la investigación, la conclusión clave es que, si bien existe un efecto positivo entre la imagen del destino y las actitudes gastronómicas y la satisfacción del turista, no hay ningún efecto entre las actitudes gastronómicas y la intención de volver a visitar el destino.
Descargas
Detalles del artículo
Referencias (VER)
Ab, A.; Payangan, O. R.; Hamid, N., & Nursyamsi, I. (2015). Examining Structural the Effects of Destination Image of Makassar, Indonesia on the Tourist Destination Satisfaction. Examining Structural the Effects of Destination Image of Makassar, Indonesia on the Tourist Destination Satisfaction, 3(10), pp. 219-232.
Abdulla, S. A. M.; Khalifa, G. S.; Abuelhassan, A. E., & Ghosh, A. (2019). Antecedents of Dubai revisit intention: The role of destination service quality and tourist satisfaction. Restaurant Business,
(10), pp. 307-316.
Adam, M.; Ibrahim, M.; Putra, T., & Yunus, M. (2023). The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention. International Journal of Data and Network Science, 7(1), pp. 265-274. DOI: https://doi.org/10.5267/j.ijdns.2022.10.007
Ademoğlu, A., & Şahan, M. (2023). The effects of gastronomic experience and food image towards the gastronomic products of local tourism on the intention to eat local foods: The case of Hatay. Journal of multidisciplinary academic tourism, 8(2), pp. 129-140. DOI: https://doi.org/10.31822/jomat.2023-8-2-129
Arıca, R.; Polat, I.; Cobanoglu, C.; Çorbacı, A.; Chen, P. J., & Hsu, M. J. (2022). Value co-destruction and negative e-WOM behavior: the mediating role of tourist citizenship. Tourism review, 77(4), pp. 1.116-1.134. DOI: https://doi.org/10.1108/TR-05-2021-0219
Artuğer, S.; Çetinsöz, B. C., & Kılıç, I. (2013). The effect of destination image on destination loyalty: An application in Alanya. European Journal of Business and Management, 5(13), pp. 124-136.
Bayrakcı, S., & Akdağ, G. (2016). Yerel Yemek Tüketim Motivasyonlarının Turistlerin Tekrar Ziyaret Eğilimlerine Etkisi: Gaziantep’i Ziyaret Eden Yerli Turistler Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi, 27(1). DOI: https://doi.org/10.17123/atad.vol27iss10006
Cankül, D.; Coda, H., & Kızıltaş, M. Ç. (2022). Gastronomik Deneyimsel Değerlerin Tekrar Ziyaret Niyetine Etkisi: Eskişehir Örneği. Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi, 12(3), pp. 1.919-1.950. DOI: https://doi.org/10.48146/odusobiad.1114975
Cardoso, L.; Araújo Vila, N.; de Araújo, A. F., & Dias, F. (2020). Food tourism destinations’ imagery processing model. British Food Journal, 122(6), pp. 1.833-1.847. DOI: https://doi.org/10.1108/BFJ-08-2018-0557
Carvache-Franco, M.; Carvache-Franco, W.; Molina Bravo, G.; Arteaga Peñafiel, M., & Villagómez Buele, C. (2018). Tourism demand from the perspective of satisfaction, attitude and preferences regarding its gastronomy: the case of Salitre (Ecuador). Turismo y Sociedad, 22, pp. 151-165. DOI: https://doi.org/10.18601/01207555.n22.08
Castillo-Villar, F. R. (2020). Destination image restoration through local gastronomy: the rise of Baja Med cuisine in Tijuana. International journal of culture, tourism and hospitality research, 14(4), pp. 507-523. DOI: https://doi.org/10.1108/IJCTHR-03-2019-0054
Ceylan, D.; Çizel, B., & Karakaş, H. (2021). Destination image perception patterns of tourist typologies. International Journal of Tourism Research, 23(3), pp. 401-416. DOI: https://doi.org/10.1002/jtr.2414
Chi, C., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), pp. 624-636. DOI: https://doi.org/10.1016/j.tourman.2007.06.007
Chiu, W.; Zeng, S., & Cheng, P. S. T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea. International Journal of Culture, Tourism and Hospitality Research, 10(2), pp. 223-234. DOI: https://doi.org/10.1108/IJCTHR-07-2015-0080
Çevrimkaya, M. (2022). Destinasyon imajı ile tavsiye etme niyeti ilişkisinde memnuniyet ve hatırlanabilir deneyimin aracılık etkisinin incelenmesi: Organize turlar üzerine bir araştırma. Sakarya Uygulamalı Bilimler Üniversitesi, Lisansüstü Eğitim Enstitüsü, Doktora Tezi, Turizm İşletmeciliği Anabilim Dalı, Sakarya.
Çıtak, B., & Yilmaz, E. G. (2023). The effect of the gastronomy and cookery students’ neophobic and neophilic tendencies on their attitudes toward the street flavors . Anais Brasileiros De Estudos Turísticos, 13(1), pp. 1-12.
Davras, Ö., & Özperçin, İ. (2023). The relationships of motivation, service quality, and behavioral intentions for gastronomy festival: the mediating role of destination image. Journal of Policy Research in Tourism, Leisure and Events, 15(4), pp. 451-464. DOI: https://doi.org/10.1080/19407963.2021.1968881
De Los Reyes, K. T., & Dael, R. J. (2023). Influence of destination image and tourist satisfaction on destination loyalty. British Journal of Multidisciplinary and Advanced Studies, 4(3), pp. 46-61. DOI: https://doi.org/10.37745/bjmas.2022.0225
Dehon, C.; Weems, C. F.; Stickle, T. R.; Costa, N. M., & Berman, S. L. (2005). A cross sectional evaluation of the factorial invariance of anxiety sensitivity in adolescents and young adults. Behaviour Research and Therapy, 43, pp. 799-810. DOI: https://doi.org/10.1016/j.brat.2004.06.008
Demir, B., & Türkmen, S. (2022). Turist Rehberlerinin Algılanan Marka Kişiliği, Turist Duyguları, Turist Memnuniyeti ve Turist Sadakati Arasındaki Yapısal İlişkilerin İncelenmesi. Türk Turizm Araştırmaları Dergisi, 6(3), pp. 645-664. DOI: https://doi.org/10.26677/TR1010.2022.1081
Di-Clemente, E.; Hernández-Mogollón, J. M., & Campón-Cerro, A. M. (2020). Tourists’ involvement and memorable food-based experiences as new determinants of behavioural intentions towards typical products. Current Issues in Tourism, 23(18), pp. 2.319-2.332. DOI: https://doi.org/10.1080/13683500.2019.1631265
Dixit, S. K., & Prayag, G. (2022). Gastronomic tourism experiences and experiential marketing. Tourism Recreation Research, 47(3), pp. 217-220. DOI: https://doi.org/10.1080/02508281.2022.2065089
Eid, R.; El-Kassrawy, Y. A., & Agag, G. (2019). Integrating destination attributes, political (in) stability, destination image, tourist satisfaction, and intention to recommend: A study of UAE. Journal of Hospitality & Tourism Research, 43(6), pp. 839-866. DOI: https://doi.org/10.1177/1096348019837750
Ekizler, H.; Öksüz, M.; Durmuş, B., & Dilistan Shipman, Z. (2023). Antecedents of tourist food consumption: Food choice motives of foreign tourists in Türkiye. Anatolia, 34(4), pp. 494-508. DOI: https://doi.org/10.1080/13032917.2022.2070856
Emir, O., & Kozak, M. (2011). Perceived importance of attributes on hotel guests’ repeat visit intentions. Tourism: An International Interdisciplinary Journal, 59(2), pp. 131-143.
Eren R., & Çelik M. (2017). Çevrimiçi Gastronomi İmajı: Türkiye Restoranlarının Tripadvisor Yorumlarının İçerik Analizi, Turizm Akademik Dergisi, 4 (2), pp. 121-138.
Folgado-Fernández, J. A.; Hernández-Mogollón, J. M., & Duarte, P. (2017). Destination image and loyalty development: the impact of tourists’ food experiences at gastronomic events. Scandinavian Journal of Hospitality and Tourism, 17(1), pp. 92-110. DOI: https://doi.org/10.1080/15022250.2016.1221181
Fornell, C., & Larcker, D. (1981). Evaluating Structural Equation Models With Unobservable Variables And Measurement Error, Journal of Marketing Research, 18(1), pp. 39-50. DOI: https://doi.org/10.1177/002224378101800104
Fox, R. (2007). Reinventing the gastronomic identity of Croatian tourist destinations. International Journal of Hospitality Management, 26(3), pp. 546-559. DOI: https://doi.org/10.1016/j.ijhm.2006.03.001
Gupta, V.; Galati, A., & Sharma, S. (2023). Explore, eat and revisit: does local food consumption value influence the destination’s food image?. British Food Journal, 125(12), pp. 4.639-4.661. DOI: https://doi.org/10.1108/BFJ-10-2022-0844
Gün, S.; Durmaz, Y., & Tutcu, A. (2019). Destinasyon imajının ziyaretçi memnuniyeti üzerindeki etkisi: Mardin’e gelen yerli turistler üzerinde bir araştırma. Mukaddime, 10(1), pp. 375-392. DOI: https://doi.org/10.19059/mukaddime.524229
Hillel, D.; Belhassen, Y., & Shani, A. (2013 ). What makes a gastronomic destination attractive? Evidencefrom the Israeli Negev. Tourism Management,36(2013), pp. 200-209. DOI: https://doi.org/10.1016/j.tourman.2012.12.006
Hooper, D.; Coughlan, J. & Mullen, M. R. (2008). Structural equation modelling: guidelines for determining model fit. Electron J Bus Res Methods, 6, pp. 53-60.
Hossain, M. S.; Hossain, M. A.; Al Masud, A.; Islam, K. Z.; Mostafa, M. G., & Hossain, M. T. (2023). The integrated power of gastronomic experience quality and accommodation experience to build tourists’ satisfaction, revisit intention, and word-of-mouth intention. Journal of Quality Assurance in Hospitality & Tourism, 1-27. DOI: https://doi.org/10.1080/1528008X.2023.2173710
Hu, L., & Bentler M. (1999). Cutoff Criteria For Fit İndexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives, Structural Equation Modeling: A Multidisciplinary Journal, 6(1), pp. 1-55. DOI: https://doi.org/10.1080/10705519909540118
Huete Alcocer, N., & López Ruiz, V. R. (2020). The role of destination image in tourist satisfaction: the case of a heritage site. Economic research-Ekonomska istraživanja, 33(1), pp. 2.444-2.461. DOI: https://doi.org/10.1080/1331677X.2019.1654399
Jamaludin, M.; Johari, S.; Aziz, A.; Kayat, K., & Yusof, A. (2012). Examining structural relationship between destination image, tourist satisfaction and destination loyalty. International Journal of Independent Research and Studies, 1(3), pp. 89-96.
Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), pp. 940-960. DOI: https://doi.org/10.1108/APJML-02-2019-0101
Kareem, S. A., & Venugopal, P. (2023). Examining the relationship between gastronomic experience, revisit intention, destination image and destination brand love: a moderating role of cewebrity reviews. Leisure/Loisir, pp. 1-27. DOI: https://doi.org/10.1080/14927713.2023.2211582
Kaplanidou, K., & Vogt, C. (2007). The interrelationship between sport event and destination imageand sport tourists’behaviours. Journal of Sport & Tourism,12(3-4), pp. 183-06. DOI: https://doi.org/10.1080/14775080701736932
Kaur, S., & Kaur, M. (2020). Behavioral intentions of heritage tourists: Influential variables on recommendations to visit. Journal of Heritage Tourism, 15(5), pp. 511-532. DOI: https://doi.org/10.1080/1743873X.2019.1692852
Keskin, E., & Sezen, N. (2022). Gastronomi Festivalleri, Yemek İmajı ve Destinasyon İmajı Arasındaki İlişkiler: Hatay Örneği. Journal of Tourism and Gastronomy Studies, 10(2), pp. 856 - 881.
Kılıç, İ., & Pelit, E. (2004). Yerli turistlerin memnuniyet düzeyleri üzerine bir araştırma. Anatolia: Turizm Araştırmaları Dergisi, 15(2), pp. 113-124.
Kivela, J. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal of Hospitality & Tourism Research,30(3), pp. 354-377.
Kivela, J., & Crotts, J. C. (2006). Tourism and gastronomy: Gastronomy’s influence on how tourists experience a destination. Journal of hospitality & tourism research, 30(3), pp. 354-377. DOI: https://doi.org/10.1177/1096348006286797
Kline, R.B. (2011), Principles and Practice of Structural Equation Modeling, 3rd ed., Guilford, New York, NY.
Kurian, F. (2023). Sustainable Tourism Development: A Model Examining The Relationship Between Destination Image, Tourist Satisfaction, And Tourism Loyalty. Journal for ReAttach Therapy and Developmental Diversities, 6(10s), pp. 1.800-1.811.
Kusumah, E. P., & Wahyudin, N. (2024). Sporting event quality: destination image, tourist satisfaction, and destination loyalty. Event Management, 28(1), pp. 59-74. DOI: https://doi.org/10.3727/152599523X16896548396824
Lai, M. Y.; Khoo-Lattimore, C., & Wang, Y. (2019). Food and cuisine image in destination branding: Toward a conceptual model. Tourism and Hospitality Research, 19(2), 238-251. DOI: https://doi.org/10.1177/1467358417740763
Lam-González, Y. E.; León, C. J., & De León, J. (2020). Measuring tourist satisfaction with nautical destinations: The effects of image, loyalty, and past destination choice. Tourism in Marine Environments, 15(1), pp. 47-58. DOI: https://doi.org/10.3727/154427320X15809114561894
Liu, L.; Zhou, Y., & Sun, X. (2023). The impact of the wellness tourism experience on tourist wellbeing: The mediating role of tourist satisfaction. Sustainability, 15(3), p. 1.872. DOI: https://doi.org/10.3390/su15031872
López-Guzmán, T.; Uribe Lotero, C. P.; Pérez Gálvez, J. C., & Ríos Rivera, I. (2017). Gastronomic festivals: Attitude, motivation and satisfaction of the tourist. British Food Journal, 119(2), pp. 267-283. DOI: https://doi.org/10.1108/BFJ-06-2016-0246
Lu, C. S.; Weng, H. K.; Chen, S. Y.; Chiu, C. W.; Ma, H. Y.; Mak, K. W., & Yeung, T. C. (2020). How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?. Maritime Business Review, 5(2), pp. 211-228. DOI: https://doi.org/10.1108/MABR-12-2019-0056
Martin, C. A.; Izquierdo, C. C., & Laguna-Garcia, M. (2021). Culinary tourism experiences: The effect of iconic food on tourist intentions. Tourism Management Perspectives, 40, p. 100911. DOI: https://doi.org/10.1016/j.tmp.2021.100911
Metin, D., & Kalay, H. A. (2021). Algılanan destinasyon imajının turist memnuniyeti ve tekrar ziyaret etme niyetine etkisi: Van’ı ziyaret eden iranlı turistler üzerine bir araştırma. Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (54), pp. 325-352. DOI: https://doi.org/10.53568/yyusbed.1052574
Mohammed, A. R. J.; Zahari, M. S. M.; Talib, S. A., & Suhaimi, M. Z. (2014). The causal relationships between destination image, tourist satisfaction and revisit intention: A case of the United Arab Emirates. International Journal of Economics and Management Engineering, 8(10), pp. 3.354-3360.
Mohammadi, Z.; Bhati, A. S.; Radomskaya, V., & Josiassen, A. (2023). The influence of special dietary needs on tourist satisfaction and behavioral intention: Satisfiers or dissatisfiers?. Journal of Destination Marketing & Management, 27, 100759. DOI: https://doi.org/10.1016/j.jdmm.2022.100759
Mohamad, M.; Ali, A. M., & Ab Ghani, N. I. (2011). A structural model of destination image, tourists’satisfaction and destination loyalty. International Journal of Business and Management Studies, 3(2), pp. 167-177.
Moral-Cuadra, S.; Solano-Sánchez, M. Á.; Menor-Campos, A., & López-Guzmán, T. (2022). Discovering gastronomic tourists’ profiles through artificial neural networks: analysis, opinions and attitudes. Tourism Recreation Research, 47(3), pp. 347-358. DOI: https://doi.org/10.1080/02508281.2021.2002630
Okumus, B., & Cetin, G. (2018). Marketing Istanbul as a culinary destination. Journal of Destination Marketing & Management, 9, pp. 340-346. DOI: https://doi.org/10.1016/j.jdmm.2018.03.008
Özdemir, G. (2014). Destinasyon Yönetimi ve Pazarlaması. (1. Baskı). Ankara: Detay Yayıncılık. Pai, C. K.; Liu, Y.; Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability, 12(16), pp. 65-92. DOI: https://doi.org/10.3390/su12166592
Perovic, Ð.; Moric, I.; Pekovic, S.; Stanovcic, T.; Roblek, V., & Pejic Bach, M. (2018). The antecedents of tourist repeat visit intention: systemic approach. Kybernetes, 47(9), pp. 1.857-1.871. DOI: https://doi.org/10.1108/K-12-2017-0480
Perovic, D.J.; Stanovcic, T.; Moric, I., & Pekovic, S. (2013), “The role of tangible and intangible elements in tourist satisfaction: the empirical evidence on montenegrin data”, The 3rd International Scientific Congress-Biennale, Collection of works of the Congress on the theme ICON BEST, University of Tourism and Management, pp. 400-405.
Pujiastuti, E. E.; Utomo, H. J. N.; Nurharumi, L. L., & Widowati, D. (2023). Tourist Loyalty Based on Destination Image, Tourist Motivation and Tourist Satisfaction. Jurnal Bisnis dan Manajemen, 10(1), pp. 97-108.
Purnama, N. I.; Siswadi, Y.; Mujiatun, S., & Jufrizen, J. (2023). The determinants of revisit intention and recommendation intention for domestic tourists. International Journal of Business Economics (IJBE), 4(2), pp. 194-208. DOI: https://doi.org/10.30596/ijbe.v4i2.13747
Ria, E.; Gumilang, A.; Hutahaean, N. A., & Heriyati, P. (2023). Factors that Determine Tourist Satisfaction and Tourists’ Intention to Return to Tourist Destinations in Tarutung. Business and Entrepreneurial Review, 23(2), pp. 303-320. DOI: https://doi.org/10.25105/ber.v23i2.18794
Rousta, A., & Jamshidi, D. (2020). Food tourism value: Investigating the factors that influence tourists to revisit. Journal of Vacation Marketing, 26(1), pp. 73-95. DOI: https://doi.org/10.1177/1356766719858649
Schermelleh-Engel, K., & Moosbrugger, H. (2003). Evaluating the fit of structural equation models: tests of significance and descriptive goodness-of-fit measures, Methods of Psychological Research Online, 8(2), pp. 23-74.
Seetanah, B.; Teeroovengadum, V., & Nunkoo, R. (2020). Destination satisfaction and revisit intention of tourists: does the quality of airport services matter?. Journal of Hospitality & Tourism Research, 44(1), pp. 134-148. DOI: https://doi.org/10.1177/1096348018798446
Sever, P., & Girgin, G. K. (2019). Turistlerin restoran deneyimleri ile destinasyonu tekrar ziyaret etme niyeti arasındaki ilişkinin belirlenmesi: İstanbul örneği Gastroia: Journal of Gastronomy And Travel Research, 3(2), pp. 241-263. DOI: https://doi.org/10.32958/gastoria.532691
Simon, D.; Kriston, L.; Loh, A.; Spies, C.; Scheibler, F.; Wills, C., & Harter, M. (2010), “Confirmatory Factor Analysis and Recommendations for Improvement of the Autonomy-Preference-Index (API)”, Health Expectations, 13(3), 2 pp. 34-243. DOI: https://doi.org/10.1111/j.1369-7625.2009.00584.x
Sio, K. P.; Fraser, B., & Fredline, L. (2021). A contemporary systematic literature review of gastronomy tourism and destination image. Tourism Recreation Research, pp. 1-17. DOI: https://doi.org/10.1080/02508281.2021.1997491
Shevlin, M.; Miles, J. N. V., & Lewis, C. A. (2000). Reassessing the fit of the confirmatory factor analysis of the multidimensional students life satisfaction scale: Comments on confirmatory factor analysis of the multidimensional students’ life satisfaction scale. Personality and Individual Differences, 28, pp. 181-185.
Stumpf, P.; Vojtko, V., & Janecek, P. (2020). Do European tourists intend to revisit the same countries? Effect of satisfaction in European Union destinations. Scandinavian Journal of Hospitality and Tourism, 20(4), pp. 398-417. DOI: https://doi.org/10.1080/15022250.2020.1807405
Suban, S. A. (2024). Spa tourism: understanding the relationship of tourists emotional experience, destination image, satisfaction, and intention to recommend using an integrated model. International Journal of Spa and Wellness, pp. 1-22. DOI: https://doi.org/10.1080/24721735.2024.2314943
Tsai, C. F. (2015). The relationships among destination image, perceived quality, emotional place attachment, tourist satisfaction, and post-visiting behavior intentions. Marketing Review/Xing Xiao Ping Lun, 12(4).
Vanegas, J., & Muñetón, G. (2024). Tourist satisfaction using motivational factors: comparison of statistical learning models. Revista Turismo y Sociedad, XXXIV, pp. 149-178. DOI: https://doi.org/10.18601/01207555.n34.06
Wolf, E. (2020, September 30). The economic impact of food tourism. World Food Travel Association. https://worldfoodtravel.org/news-the-ekonomik-impact of-food-tourism/ .Access Date: 17.03.2024.
Williams, H. A.; Yuan, J., & Williams Jr, R. L. (2019). Attributes of memorable gastro-tourists’ experiences. Journal of Hospitality & Tourism Research, 43(3), pp. 327-348. DOI: https://doi.org/10.1177/1096348018804621
Yağmur, Y., & Aksu, A. (2020). Destination image of Antalya from the perspectives of tourists staying in hospitality establishments with the concept of halal tourism. Journal of Tourism and Services, 11(21), pp. 103-128. DOI: https://doi.org/10.29036/jots.v11i21.168
Zhou, F.; Huang, S., & Matthews, M. (2024). Understanding Solo Female Travellers in Canada: A Two-Factor Analysis of Hotel Satisfaction and Dissatisfaction Using TripAdvisor Reviews. Tourism and Hospitality, 5(1), pp. 167-186. DOI: https://doi.org/10.3390/tourhosp5010012
Zulvianti, N.; Aimon, H., & Abror, A. (2023). Perceived Environmental Value, Destination Image, and Tourist Loyalty: The Role of Tourist Satisfaction and Religiosity. Sustainability, 15(10), 8038. DOI: https://doi.org/10.3390/su15108038
Citado por
