Can Rize attract digital nomads? A destination analysis
Can Rize attract digital nomads? A destination analysis
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Los avances tecnológicos han ampliado las oportunidades de trabajo remoto, lo que ha dado lugar al surgimiento del perfil turístico de los “nómadas digitales” y a un nuevo mercado turístico. Este estudio tiene como objetivo evaluar la ciudad de Rize, Turquía, como un destino potencial para dicho perfil. Utilizando un diseño de estudio de caso cualitativo, mediante un muestreo intencional se seleccionaron nómadas digitales turcos interesados en destinos basados en la naturaleza. Los datos se recopilaron por medio de entrevistas presenciales y observación participante durante una visita de seis días a Rize en junio de 2024, en la que los participantes continuaron con sus rutinas laborales habituales. Los datos fueron examinados mediante técnicas de análisis descriptivo. Los resultados indican que Rize posee un gran potencial para el turismo de nómadas digitales. Además, el estudio contribuye a la definición conceptual del perfil del turista nómada digital. Sobre la base de los hallazgos, se recomiendan estrategias de planificación del destino orientadas a atraer a este tipo de turistas.
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