Efecto determinante de la motivación de viaje sobre la imagen de destino en turistas de ocio a un destino urbano: el caso de Monterrey, México. Una aproximación por medio de mínimos cuadrados parciales (PLS)
Determinant effect of travel motivation on the destination image of leisure tourist in an urban destination: the case of Monterrey, México. An approach through partial least squares (PLS)
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Olague, J.T. 2016. Efecto determinante de la motivación de viaje sobre la imagen de destino en turistas de ocio a un destino urbano: el caso de Monterrey, México. Una aproximación por medio de mínimos cuadrados parciales (PLS). Turismo y Sociedad. 18, (jun. 2016), 61–77. DOI:https://doi.org/10.18601/01207555.n18.04.
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Los turistas urbanos se caracterizan por ser uno de los segmentos de mayor crecimiento en los mercados turísticos actuales. Monterrey (México), uno de los principales destinos urbanos del país, ha apostado en la actualidad por mejorar su competitividad. Esta investigación se propuso encontrar evidencia acerca de la relación causal de la motivación de viaje sobre la imagen percibida del destino, dos variables importantes por su influencia en la satisfacción de los visitantes. Una revisión de la literatura permitió proponer constructos teóricos integrados en un instrumento para la recogida de datos vía encuesta a una muestra representativa. Por medio del método de regresión y ecuaciones estructurales por mínimos cuadrados parciales (PLS), se identificaron los componentes principales de ambas variables y se obtuvo un modelo explicativo de la imagen percibida del destino en función de la motivación de viaje. Finalmente, se emiten recomendaciones para la gestión del destino urbano en función de los resultados obtenidos.
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Alarcón Martínez, G. (2007). Oportunidad y desafío. Nuevo León en el umbral de su cuarta industrialización. Trayectorias, (ix)25, 61-77. Recuperado de http://goo.gl/OewJim
Baloglu, S., & McCleary, W. (1999). U. S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors. Journal of Travel Research, 38(2), 144-152. Recuperado de http://goo.gl/gGGl0L
Baloglu, S., Pekcan, A., Chen, S. L., & Santos, J. (2004). The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments. Journal of Quality Assurance in Hospitality & Tourism, 4(3-4), 149-165. doi: 0.1300/J162v04n03_10
Battour, M., Battur, M., & Ismail, M. (2012). The mediating role of tourist satisfaction: A study of muslim tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279-297. doi:10.1080/10548408.2012.666174.
Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(1), 657-681. doi: 10.1016/j.annals.2004.01.010
Bernini, C., & Cagnone, S. (2012). Analysing tourist satisfaction at a mature and multi-product destination. Current Issues in Tourism, 17(1), 1-20. doi: 10.1080/13683500.2012.702737
Bigné, J. E., Sánchez, M. I. y Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism Management, 22(6), 607-616. doi: 10.1016/S0261-5177(01)00035-8
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116. doi: 10.1016/S0261-5177(99)00095-3
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. doi: 10.1016/j.tourman.2007.06.007
Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivation to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424. doi: 10.1108/IJCTHR-05-2012-0022
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research,6(4), 408- 424. doi: 10.1016/0160-7383(79)90004-5
Dijkstra, T. (1983). Some comments on máximum likelihood and partial least squares methods. Journal of Econometrics, 22(1-2), 67-90. doi:10.1016/0304-4076(83)90094-5
Dmitrovic, T., Cvelbar, L. K., Kolar, T., Brencic, M., Ograjensek, I., & Zabkar, V. (2009). Conceptualizing tourist satisfaction at the destination level. International Journal of Culture, Tourism and Hospitality Research, 3(2), 116-126. doi: 10.1108/17506180910962122.
Dwyer, L., & Kim, C. (2003). Destination competitiveness: determinants and indicators. Current Issues in Tourism, 6(5), 369-414. doi: 10.1080/13683500308667962.
Echtner, C. M., & Ritchie, J. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 14(1), 37-48. Recuperado de http://goo.gl/5RDujP
Edwards, D., Griffin, T., & Hayllar, B. (2008). Urban tourism research: developing an agenda. Annals of Tourism Research, 35(4), 1032-1052. doi: 10.1016/j.annals.2008.09.002.
Enright, M., & Newton, J. (2004). Tourism destination competitiveness: a quantitative approach. Tourism Management, 25(6), 777-788. doi: 10.1016/j.tourman.2004.06.008.
Fallon, P., & Schofield, P. (2006). The dynamics of destination attribute importance. Journal of Business Research, 59(6), 709-713. doi: 10.1016/j.jbusres.2006.01.007.
Faullant, R., Matzler, K., & Füller, J. (2008). The impact of satisfaction and image on loyalty: the case of Alpine ski resorts. Managing Service Quality, 18(2), 163-178. doi: 10.1108/09604520810859210.
Gnoth, J. (1997). Tourism motivation and expectation formation. Annals of Tourism Research, 24(2), 283-304. doi: 10.1016/S0160-7383(97)80002-3.
Gobierno de la República. (2013). Plan Nacional de Desarrollo 2013-2018. México: Autor. Recuperado de http://pnd.gob.mx/
Gobierno de Nuevo León. (2010). Programa Sectorial de Desarrollo Económico y Regional (2010-2015). Monterrey: Autor.
Gunn, C. (1988). Vacationscapes: Designing tourist regions. New York: Van Nostrand Reinhold.
Henlein, M., & Kaplan, A. (2004). A beginner’s guide to partial least squares analysis. Understanding Statistics, 3(4), 283-297. doi: 10.1207/s15328031us0304_4.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975. doi: 10.1016/j.tourman.2006.08.008.
Hull, C. L. (1943). Principles of Behavior. New York: Appleton-Century-Croft.
INEGI - Instituto Nacional de Estadística y Geografía. (2015). Censo de Población y Vivienda 2010. Recuperado de http://goo.gl/UOUBX2
Kao, M., Patterson, I., Scott, N., & Li, C. K. (2008). Motivations and satisfactions of taiwanese tourists who visit Australia. Journal of Travel and Tourism Marketingq, 24(1), 17-33. doi: 10.1300/J073v24n01_02
Lee, C. K., Yoon, Y. S., & Lee, S. K. (2007). Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean dmz. Tourism Management, 28(1), 204-214. doi: 10.1016/j.tourman.2005.12.017
Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences: An Interdisciplinary Journal, 31(3), 215-236. doi: 10.1080/01490400902837787
Lee, T., & Hsu, F. (2013). Examining how attending motivation and satisfaction affects the loyalty for attendees at Aboriginal festivals. International Journal of Tourism Research, 15(1), 18-34. doi: 10.1002/jtr.867
Leyva, O., & Olague, J. T. (2014). Modelo de ecuaciones estructurales por el método de mínimos cuadrados parciales (Partial Least Squares). En K. Sáenz, & G. Tamez (Coords.), Métodos y técnicas cualitativas y cuantitativas aplicables a la investigación en ciencias sociales (pp. 480-497). México, D. F.: Tirant Humanidades.
Lubbe, B. (1998). Primary image as a dimension of destination image: An empirical assessment. Journal of Travel and Tourism Marketing, 7(4), 21-43. doi: 10.1300/J073v07n04_02
Manzano-Patiño, A. y Zamora-Muñoz, S. (2009). Sistema de ecuaciones estructurales: una herramienta de investigación. Cuaderno Técnico 4. México, D.F.: CENEVAL.
Martineau, P. (1958). The personality of the retail store. Journal of Retailing, 52, 37-46.
Mateos-Aparicio, G. (2011). Partial least squares (PLS) methods: Origins, evolution, and application to social sciences. Communications in Statistics, 40(13), 2305-2317. doi: 10.1080/03610921003778225
McInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing: review and extensions. Journal of Consumer Research, 13, 473-491.
Medina, C., Rey, M. y Rufín, R. (2010). Imagen de los destinos turísticos urbanos y lealtad del turista... ¿Actitud o comportamiento? Estudios y Perspectivas en Turismo, 19, 279-298. Recuperado de http://goo.gl/olfLBQ
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(41), 41-56. Recuperado de https://goo.gl/UVZDR0
Prayag, G. (2009). Tourists’ evaluations of destination image, satisfaction and future behavioral intentions - the case of Mauritius. Journal of Travel & Tourism Marketing, 26(8), 836-853. doi: 10.1080/10548400903358729
Propin Frejomil, E. y Sánchez Crispín, Á. (2002). La estructura regional del turismo en México. Ería, 59, 386-394.
Propin Frejomil, E. y Sánchez Crispín, Á. (2007). Tipología de los destinos turísticos preferenciales en México. Cuadernos de Turismo, 19, 147-166. Recuperado de http://goo.gl/rtY9Je
Reynolds, W. (1965). The role of the consumer in image building. California Management Review, 7(3), 69-76.
Ringle, C. M., Wende, S., & Will, A. (2005). Smart pls 2.0.
San Martín, H. y Rodríguez del Bosque, I. (2008). Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29(2), 263-277. doi: 10.1016/j.tourman.2007.03.012
Sánchez Crispín, Á., López López, Á. y Propin Frejomil, E. (2005). Estructura territorial del turismo en la Zona Metropolitana de Monterrey, México (parte B). Investigaciones Geográficas, MX (58), 80-105.
Secretaría de Turismo y datatur. (2014). Compendio estadístico del turismo en México 2014. Recuperado de http://www.datatur.sectur.gob.mx/SitePages/CompendioEstadistico.aspx
Stabler, W. J. (1988). The image of destination regions: theoretical and empirical aspects. En B. Goodall, & G. Ashworth (Eds.), Marketing in the Tourism Industry: the Promotion of Destination Regions (pp. 133-161). London: Croom Helm.
Tasci, A. D., Gartner, W. C., & Cavusgil, S. T. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality & Tourism Research, 31(2), 194-223. doi: 10.1177/1096348006297290
Tolman, E. C. (1932). Purposive Behaviour in Animals and Men. New York: Century.
Vroom, V. H. (1964). Work and Motivation. New York: Wiley.
Wang, S. Y., & Hsu, M. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829-843. doi: 10.1080/10548408.2010.527249
Wang, S., & Qu, H. (2006). A study of tourists’ satisfaction determinants in the context of the Pearl River Delta sub-regional destinations. Journal of Hospitality & Leisure Marketing, 14(3), 49-63. doi: 10.1300/J150v14n03_05
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45-56. doi: 0.1016/j.tourman.2003.08.016
Baloglu, S., & McCleary, W. (1999). U. S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors. Journal of Travel Research, 38(2), 144-152. Recuperado de http://goo.gl/gGGl0L
Baloglu, S., Pekcan, A., Chen, S. L., & Santos, J. (2004). The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments. Journal of Quality Assurance in Hospitality & Tourism, 4(3-4), 149-165. doi: 0.1300/J162v04n03_10
Battour, M., Battur, M., & Ismail, M. (2012). The mediating role of tourist satisfaction: A study of muslim tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279-297. doi:10.1080/10548408.2012.666174.
Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(1), 657-681. doi: 10.1016/j.annals.2004.01.010
Bernini, C., & Cagnone, S. (2012). Analysing tourist satisfaction at a mature and multi-product destination. Current Issues in Tourism, 17(1), 1-20. doi: 10.1080/13683500.2012.702737
Bigné, J. E., Sánchez, M. I. y Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism Management, 22(6), 607-616. doi: 10.1016/S0261-5177(01)00035-8
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97-116. doi: 10.1016/S0261-5177(99)00095-3
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. doi: 10.1016/j.tourman.2007.06.007
Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivation to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424. doi: 10.1108/IJCTHR-05-2012-0022
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research,6(4), 408- 424. doi: 10.1016/0160-7383(79)90004-5
Dijkstra, T. (1983). Some comments on máximum likelihood and partial least squares methods. Journal of Econometrics, 22(1-2), 67-90. doi:10.1016/0304-4076(83)90094-5
Dmitrovic, T., Cvelbar, L. K., Kolar, T., Brencic, M., Ograjensek, I., & Zabkar, V. (2009). Conceptualizing tourist satisfaction at the destination level. International Journal of Culture, Tourism and Hospitality Research, 3(2), 116-126. doi: 10.1108/17506180910962122.
Dwyer, L., & Kim, C. (2003). Destination competitiveness: determinants and indicators. Current Issues in Tourism, 6(5), 369-414. doi: 10.1080/13683500308667962.
Echtner, C. M., & Ritchie, J. B. (2003). The meaning and measurement of destination image. The Journal of Tourism Studies, 14(1), 37-48. Recuperado de http://goo.gl/5RDujP
Edwards, D., Griffin, T., & Hayllar, B. (2008). Urban tourism research: developing an agenda. Annals of Tourism Research, 35(4), 1032-1052. doi: 10.1016/j.annals.2008.09.002.
Enright, M., & Newton, J. (2004). Tourism destination competitiveness: a quantitative approach. Tourism Management, 25(6), 777-788. doi: 10.1016/j.tourman.2004.06.008.
Fallon, P., & Schofield, P. (2006). The dynamics of destination attribute importance. Journal of Business Research, 59(6), 709-713. doi: 10.1016/j.jbusres.2006.01.007.
Faullant, R., Matzler, K., & Füller, J. (2008). The impact of satisfaction and image on loyalty: the case of Alpine ski resorts. Managing Service Quality, 18(2), 163-178. doi: 10.1108/09604520810859210.
Gnoth, J. (1997). Tourism motivation and expectation formation. Annals of Tourism Research, 24(2), 283-304. doi: 10.1016/S0160-7383(97)80002-3.
Gobierno de la República. (2013). Plan Nacional de Desarrollo 2013-2018. México: Autor. Recuperado de http://pnd.gob.mx/
Gobierno de Nuevo León. (2010). Programa Sectorial de Desarrollo Económico y Regional (2010-2015). Monterrey: Autor.
Gunn, C. (1988). Vacationscapes: Designing tourist regions. New York: Van Nostrand Reinhold.
Henlein, M., & Kaplan, A. (2004). A beginner’s guide to partial least squares analysis. Understanding Statistics, 3(4), 283-297. doi: 10.1207/s15328031us0304_4.
Hui, T. K., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28(4), 965-975. doi: 10.1016/j.tourman.2006.08.008.
Hull, C. L. (1943). Principles of Behavior. New York: Appleton-Century-Croft.
INEGI - Instituto Nacional de Estadística y Geografía. (2015). Censo de Población y Vivienda 2010. Recuperado de http://goo.gl/UOUBX2
Kao, M., Patterson, I., Scott, N., & Li, C. K. (2008). Motivations and satisfactions of taiwanese tourists who visit Australia. Journal of Travel and Tourism Marketingq, 24(1), 17-33. doi: 10.1300/J073v24n01_02
Lee, C. K., Yoon, Y. S., & Lee, S. K. (2007). Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean dmz. Tourism Management, 28(1), 204-214. doi: 10.1016/j.tourman.2005.12.017
Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences: An Interdisciplinary Journal, 31(3), 215-236. doi: 10.1080/01490400902837787
Lee, T., & Hsu, F. (2013). Examining how attending motivation and satisfaction affects the loyalty for attendees at Aboriginal festivals. International Journal of Tourism Research, 15(1), 18-34. doi: 10.1002/jtr.867
Leyva, O., & Olague, J. T. (2014). Modelo de ecuaciones estructurales por el método de mínimos cuadrados parciales (Partial Least Squares). En K. Sáenz, & G. Tamez (Coords.), Métodos y técnicas cualitativas y cuantitativas aplicables a la investigación en ciencias sociales (pp. 480-497). México, D. F.: Tirant Humanidades.
Lubbe, B. (1998). Primary image as a dimension of destination image: An empirical assessment. Journal of Travel and Tourism Marketing, 7(4), 21-43. doi: 10.1300/J073v07n04_02
Manzano-Patiño, A. y Zamora-Muñoz, S. (2009). Sistema de ecuaciones estructurales: una herramienta de investigación. Cuaderno Técnico 4. México, D.F.: CENEVAL.
Martineau, P. (1958). The personality of the retail store. Journal of Retailing, 52, 37-46.
Mateos-Aparicio, G. (2011). Partial least squares (PLS) methods: Origins, evolution, and application to social sciences. Communications in Statistics, 40(13), 2305-2317. doi: 10.1080/03610921003778225
McInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing: review and extensions. Journal of Consumer Research, 13, 473-491.
Medina, C., Rey, M. y Rufín, R. (2010). Imagen de los destinos turísticos urbanos y lealtad del turista... ¿Actitud o comportamiento? Estudios y Perspectivas en Turismo, 19, 279-298. Recuperado de http://goo.gl/olfLBQ
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, 14(41), 41-56. Recuperado de https://goo.gl/UVZDR0
Prayag, G. (2009). Tourists’ evaluations of destination image, satisfaction and future behavioral intentions - the case of Mauritius. Journal of Travel & Tourism Marketing, 26(8), 836-853. doi: 10.1080/10548400903358729
Propin Frejomil, E. y Sánchez Crispín, Á. (2002). La estructura regional del turismo en México. Ería, 59, 386-394.
Propin Frejomil, E. y Sánchez Crispín, Á. (2007). Tipología de los destinos turísticos preferenciales en México. Cuadernos de Turismo, 19, 147-166. Recuperado de http://goo.gl/rtY9Je
Reynolds, W. (1965). The role of the consumer in image building. California Management Review, 7(3), 69-76.
Ringle, C. M., Wende, S., & Will, A. (2005). Smart pls 2.0.
San Martín, H. y Rodríguez del Bosque, I. (2008). Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formation. Tourism Management, 29(2), 263-277. doi: 10.1016/j.tourman.2007.03.012
Sánchez Crispín, Á., López López, Á. y Propin Frejomil, E. (2005). Estructura territorial del turismo en la Zona Metropolitana de Monterrey, México (parte B). Investigaciones Geográficas, MX (58), 80-105.
Secretaría de Turismo y datatur. (2014). Compendio estadístico del turismo en México 2014. Recuperado de http://www.datatur.sectur.gob.mx/SitePages/CompendioEstadistico.aspx
Stabler, W. J. (1988). The image of destination regions: theoretical and empirical aspects. En B. Goodall, & G. Ashworth (Eds.), Marketing in the Tourism Industry: the Promotion of Destination Regions (pp. 133-161). London: Croom Helm.
Tasci, A. D., Gartner, W. C., & Cavusgil, S. T. (2007). Conceptualization and operationalization of destination image. Journal of Hospitality & Tourism Research, 31(2), 194-223. doi: 10.1177/1096348006297290
Tolman, E. C. (1932). Purposive Behaviour in Animals and Men. New York: Century.
Vroom, V. H. (1964). Work and Motivation. New York: Wiley.
Wang, S. Y., & Hsu, M. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829-843. doi: 10.1080/10548408.2010.527249
Wang, S., & Qu, H. (2006). A study of tourists’ satisfaction determinants in the context of the Pearl River Delta sub-regional destinations. Journal of Hospitality & Leisure Marketing, 14(3), 49-63. doi: 10.1300/J150v14n03_05
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45-56. doi: 0.1016/j.tourman.2003.08.016
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