Aplicación del derecho proactivo como una ventaja competitiva
Using Proactive Law for Competitive Advantage
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Haapio, H., Siedel, G.J. y Bernal Fandiño, M. 2016. Aplicación del derecho proactivo como una ventaja competitiva. Revista de Derecho Privado. 31 (dic. 2016), 265–317. DOI:https://doi.org/10.18601/01234366.n31.09.
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Este texto analiza el rol del derecho como una fuerza positiva al interior de las empresas a través de dos movimientos simultáneos en Europa y Estados Unidos, y expone un caso colombiano, para ilustrar cómo la simplificación y la visualización de los diseños contractuales pueden ser útiles para poner en práctica el derecho proactivo en contratos más amables para el usuario.
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Anderman, J. M., “The Future of Contracts Seen Through Six Sigma”, Ass’n Corp. Couns. Docket, 40, 44-45, septiembre de 2007.
Axelrod, R., The evolution of cooperation, New York, Basic Books, 1984.
Bazerman, M. H., Judgment in managerial decision making, 3.ª ed., 1994.
Bagley, C. E., “What’s Law Got to Do with It: Integrating Law and Strategy”, 47 American Business Law Journal, 587, 2010.
Bagley, C., Winning legally: How to use the law to create value, marshal resources, and manage risk, 2005.
Barksdale, H., Marketing in progress, 1964.
Barney, J., “Firm Resources and Sustained Competitive Advantage”, 17 Journal of Management, J99, 102, 1991.
Berger-Walliser, G. y Ostergaard, K., Proactive law in a business environment, 2012.
Bird, R., Law, Strategy and Competitive Advantage 5, Working Paper Series, 2009, disponible en: http://ssrn.com/abstract=1327795 Consultado el 14 de Diciembre del 2015.
Bird, R., “Pathways of Legal Strategy”, 14 Stanford Journal of Law, Business and Finance, 19, 2008.
Brown, L. M. y Dauer, E. A., Planning by lawyers: Materials on nonadversarial legal process, 1978.
Brown, L.M., Preventive law, 1950.
Brown, L. M., Lawyering through life - The origin of preventive law, 1986.
Cummins, T., “Best Practices in Commercial Contracting”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-8.pdf
Dauer, E. A., Developing Preventive Law: From Lawyering to Quality, Leadership and management directions newsletter, A.B.A./Law Practice Division, 1998.
Dauer, E. A., “The Role of Culture in Legal Risk Management”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-6.pdf
Dimatteo, L. A., “Strategic Contracting: Contract Law as a Source of Competitive Advantage”, 47 American Business Legal Journal, 727, 2010.
Downes, L., “First, Empower All the Lawyers”, Harvard Business Review, 19, diciembre de 2004.
Ertel, D., “Getting Past Yes: Negotiating as if Implementation Mattered”, Harvard Business Review, 60-62, noviembre de 2004.
Ertel, D., “Turning Negotiation into a Corporate Capability”, Harvard Business Review, 55, 62, mayo-junio de 1999.
Fort, T. L., “How Relationality Shapes Business and Its Ethics”, 16 J. Bus. Ethics 171, 177, 1997.
Gasparino, C., “Merrill Is Paying in Wake of Analysts’ Call on Tech Stock”, The Wall Street Journal, C1, 20 de julio de 2001.
Gil, A.; Feliu, J.; Borràs, V. y Juanola, E., Psicología económica y del comportamiento del consumidor, Barcelona, uoc, 2004.
Haapio, H. (ed.), A Proactive Approach to Contracting and Law, Turku, iaccm & Turku University of Applied Sciences, 2007.
Haapio, H. y Smith, A., Safe Sales in Cyberspace, 18 Am. Corp. Couns. Ass’n Docket, 24, 2000, reimpr. en: International Contract Manual – Contract Checklists, Albert Kritzer, 2000, disponible en: http://www.cisg.law.pace.edu/cisg/biblio/haapiosmith.html Consultado el 14 de diciembre del 2015.
Haapio, H. y Varjonen, A., “Quality Improvement through Proactive Contracting: Contracts Are Too Important to Be Left to Lawyers!”, 52 Proc. Of Ann. Quality Congress, 243, 1998; resumen disponible en: http://www.asq.org/qic/display-item/index.html?item=10690&item=10690 Consultado el 14 de diciembre de 2015.
Haapio, H., “Bussiness Success and Problem Prevention through Proactive Contracting”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, 21 ss., disponible en: http://www.scandinavianlaw.se/pdf/49-9.pdf
Haapio, H., “Introduction to Proactive Law: A Business Lawyer’s View”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, 21 ss., disponible en: http://www.scandinavianlaw.se/pdf/49-2.pdf
Haapio, H., “An Ounce of Prevention… Proactive Legal Care for Corporate Contracting Success”, jft Tidskrift Utgiven Av Juridiska Föreningen I Finland, 39, 2007.
Haavisto, V., “Contracting in Networks”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-8.pdf.
Hammer, M. y Champy, J., Reengineering the corporation: A manifesto for Business Revolution, 1993.
Harney, A., The China Price: The true Cost of Chinese Competitive Advantage, 2008.
Harris, C. C., Building adr into the corporate law department, 105, 07, 1997.
Lab, H., Regulatory Focus, disponible en: http://www.columbia.edu/cu/psychology/higgins/research.html Consultado el 14 de diciembre de 2015.
Lee, N., “From Tangibles to Intangibles – Contracting Capability for Intangible Innovation”, 21 U. Joensuu Publications in L. 33, 35-39, 2008.
Lee Reed, O., “The Role of Contracts in the Introductory and Only Law Course that Most Business Students Will Ever Take”, 9 J. Legal Stud. Educ.1, 14, 23, 1990.
Loveday, C., “Multi-Party Rules: US, Canada, Australia and the UK”, International Business Law, 77, febrero de 1998.
Lytle, A. L.; Brett, J. M. y Shapiro, D. L., The Strategic Use of Interests, Rights, and Power to Resolve Disputes, 15 Negotiation Journal, 31, 1999.
Mahler, T. y Bing, J., “Contractual Risk Management in an ict Context – Searching for a Possible Interface Between Legal Methods and Risk Analysis”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-20.pdf
Macneil, I., “Contracts: Adjustment of Long-Term Economic Relations Under Classical, Neoclassical and Relational Contract Law”, 72 N.W. L. Rev., 854, 1978.
Macneil, I. y Gudel, P., Contracts: Exchange transactions and relations, 2001.
Mayer, K. J. y Weber, L., Unpacking Contract Capabilities: Shaping Behavior by Implementing Appropriate Contract Framing, 8, 22 de febrero de 2009, disponible en: http://ssrn.com/abstract=1349247 Consultado el 14 de diciembre de 2015.
Magnusson Sjöberg, C., “Proactive ict Law in the Nordic Countries”, en Haapio, H. (ed.), A Proactive Approach to Contracting and Law, Turku, iaccm & Turku University of Applied Sciences, 2007, 43 ss.
Menzies, G., Variations in Damages, International Business Law, 75, febrero de 1998.
Middleton, M., “A Changing Landscape: As Congress Struggles to Rewrite the Nation’s Tort Laws, the States May Have Already Done the Job”, A.B.A. J., 56, agosto de 1995.
Nystén-Haarala, S., “Contract Law and Everyday Contracting”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-15.pdf
Nystén-Haarala, S., Corporate contracting capabilities, conference proceedings and other writings, 2008.
Orozco, D., “Legal Knowledge as a Managerial Resource”, 47 American Business Legal Journal, 687, 2010.
Paine, L. S. y Adamsons, L., Note on the Law of Sexual Harassment 5-7. Caso de estudio de la Facultad de Negocios de Harvard n.º 9-308-096, 1 de agosto de 2008.
Pegado, J., eesc Opinion on the Proactive Law Approach: A Further Step Towards Better Regulation at EU level, Presentation at the 1st European Proactive Law Symposium, icn Business School, Francia, 14 de octubre de 2009.
Pohjonen, S., “Proactive Law in the Field of Law”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-4.pdf
Pohjonen, S. y Visuri, K., “Proactive Approach in Project Management and Contracting”, en “Proactive ict Law in the Nordic Countries”, en Haapio, H. (ed.), A Proactive Approach to Contracting and Law, Turku, iaccm & Turku University of Applied Sciences, 2007, 75 ss.
Porter, M., Competitive Advantage, 1985.
Rivas, A., América Latina después de pisa: lecciones aprendidas de la educación en siete países (2000-2015), Buenos Aires, cippec, 2015.
Russo, J. E. y Schoemaker, P. J., Winning Decisions: Getting it right the first time, 2001.
Sander, F. E. y Rubin, J. Z., “The Janus Quality of Negotiations: Dealmaking and Dispute Settlement”, 4 Negotiation Journal, 109, 1988.
Sharp, L., “Managing for Organizational Integrity”, Harvard Business Review, 106, 113, marzo-abril de 1994.
Shell, R. G., Make the rules or your rivals will 3, 2003.
Siedel, G. J., “Legal Complexity in Cross-Border Subsidiary Management”, 36 Tex. Int’l L.J., 611, 2001.
Siedel, G. J., “Six Forces and the Legal Environment of Business: The Relative Value of Business Law Among Business School Core Courses”, 37 American Business Law Journal 717, 42, 2000.
Siedel, G. J., The Sixth Strategy: Integrating the Law School and Business School Case Methods, Law Teacher, 2008, disponible en: http://lawteaching.org/lawteacher/2008fall/lawteacher2008fall.pdf Consultado el 14 de diciembre de 2015.
Siedel, G. J. y Haapio, H., Proactive law for managers: A hidden source of competitive advantage, 2011.
Siedel, G. J., “Interdisciplinary Approaches to Alternative Dispute Resolution”, 10 J. Legal Stud. Educ, 141, 152, 1992.
Siedel, G. J., Using the law for competitive advantage, 2002.
Siegel, A. y Etzkorn, I., Simple – Conquering the crisis of complexity, 2013.
Tao, J., “Environmental Liability of Foreign Invested Enterprises in the People’s Republic of China”, International Business Law, 314, julio-agosto de 2000.
Thompson, L., The mind and heart of the negotiator, 1998.
Ury, W., Getting past No, 1993.
Weatherley, S., “Pathclearer: A More Commercial Approach to Drafting Commercial Contracts”, L. Dep’t Q., 39, octubre-diciembre de 2005.
Weber, L., The Right Frame of Mind for M&A: The Post-Merger Impact of Deal Frames on Target Management Behavior, 25 de febrero de 2009, disponible en: http://ssrn.com/abstract=1349209 Consultado el 14 de diciembre del 2015.
Young, W. G., “Vanishing Trials, Vanishing Juries, Vanishing Constitution”, 40 Suffolk U.L., 67, 2006.
Axelrod, R., The evolution of cooperation, New York, Basic Books, 1984.
Bazerman, M. H., Judgment in managerial decision making, 3.ª ed., 1994.
Bagley, C. E., “What’s Law Got to Do with It: Integrating Law and Strategy”, 47 American Business Law Journal, 587, 2010.
Bagley, C., Winning legally: How to use the law to create value, marshal resources, and manage risk, 2005.
Barksdale, H., Marketing in progress, 1964.
Barney, J., “Firm Resources and Sustained Competitive Advantage”, 17 Journal of Management, J99, 102, 1991.
Berger-Walliser, G. y Ostergaard, K., Proactive law in a business environment, 2012.
Bird, R., Law, Strategy and Competitive Advantage 5, Working Paper Series, 2009, disponible en: http://ssrn.com/abstract=1327795 Consultado el 14 de Diciembre del 2015.
Bird, R., “Pathways of Legal Strategy”, 14 Stanford Journal of Law, Business and Finance, 19, 2008.
Brown, L. M. y Dauer, E. A., Planning by lawyers: Materials on nonadversarial legal process, 1978.
Brown, L.M., Preventive law, 1950.
Brown, L. M., Lawyering through life - The origin of preventive law, 1986.
Cummins, T., “Best Practices in Commercial Contracting”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-8.pdf
Dauer, E. A., Developing Preventive Law: From Lawyering to Quality, Leadership and management directions newsletter, A.B.A./Law Practice Division, 1998.
Dauer, E. A., “The Role of Culture in Legal Risk Management”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-6.pdf
Dimatteo, L. A., “Strategic Contracting: Contract Law as a Source of Competitive Advantage”, 47 American Business Legal Journal, 727, 2010.
Downes, L., “First, Empower All the Lawyers”, Harvard Business Review, 19, diciembre de 2004.
Ertel, D., “Getting Past Yes: Negotiating as if Implementation Mattered”, Harvard Business Review, 60-62, noviembre de 2004.
Ertel, D., “Turning Negotiation into a Corporate Capability”, Harvard Business Review, 55, 62, mayo-junio de 1999.
Fort, T. L., “How Relationality Shapes Business and Its Ethics”, 16 J. Bus. Ethics 171, 177, 1997.
Gasparino, C., “Merrill Is Paying in Wake of Analysts’ Call on Tech Stock”, The Wall Street Journal, C1, 20 de julio de 2001.
Gil, A.; Feliu, J.; Borràs, V. y Juanola, E., Psicología económica y del comportamiento del consumidor, Barcelona, uoc, 2004.
Haapio, H. (ed.), A Proactive Approach to Contracting and Law, Turku, iaccm & Turku University of Applied Sciences, 2007.
Haapio, H. y Smith, A., Safe Sales in Cyberspace, 18 Am. Corp. Couns. Ass’n Docket, 24, 2000, reimpr. en: International Contract Manual – Contract Checklists, Albert Kritzer, 2000, disponible en: http://www.cisg.law.pace.edu/cisg/biblio/haapiosmith.html Consultado el 14 de diciembre del 2015.
Haapio, H. y Varjonen, A., “Quality Improvement through Proactive Contracting: Contracts Are Too Important to Be Left to Lawyers!”, 52 Proc. Of Ann. Quality Congress, 243, 1998; resumen disponible en: http://www.asq.org/qic/display-item/index.html?item=10690&item=10690 Consultado el 14 de diciembre de 2015.
Haapio, H., “Bussiness Success and Problem Prevention through Proactive Contracting”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, 21 ss., disponible en: http://www.scandinavianlaw.se/pdf/49-9.pdf
Haapio, H., “Introduction to Proactive Law: A Business Lawyer’s View”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, 21 ss., disponible en: http://www.scandinavianlaw.se/pdf/49-2.pdf
Haapio, H., “An Ounce of Prevention… Proactive Legal Care for Corporate Contracting Success”, jft Tidskrift Utgiven Av Juridiska Föreningen I Finland, 39, 2007.
Haavisto, V., “Contracting in Networks”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-8.pdf.
Hammer, M. y Champy, J., Reengineering the corporation: A manifesto for Business Revolution, 1993.
Harney, A., The China Price: The true Cost of Chinese Competitive Advantage, 2008.
Harris, C. C., Building adr into the corporate law department, 105, 07, 1997.
Lab, H., Regulatory Focus, disponible en: http://www.columbia.edu/cu/psychology/higgins/research.html Consultado el 14 de diciembre de 2015.
Lee, N., “From Tangibles to Intangibles – Contracting Capability for Intangible Innovation”, 21 U. Joensuu Publications in L. 33, 35-39, 2008.
Lee Reed, O., “The Role of Contracts in the Introductory and Only Law Course that Most Business Students Will Ever Take”, 9 J. Legal Stud. Educ.1, 14, 23, 1990.
Loveday, C., “Multi-Party Rules: US, Canada, Australia and the UK”, International Business Law, 77, febrero de 1998.
Lytle, A. L.; Brett, J. M. y Shapiro, D. L., The Strategic Use of Interests, Rights, and Power to Resolve Disputes, 15 Negotiation Journal, 31, 1999.
Mahler, T. y Bing, J., “Contractual Risk Management in an ict Context – Searching for a Possible Interface Between Legal Methods and Risk Analysis”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-20.pdf
Macneil, I., “Contracts: Adjustment of Long-Term Economic Relations Under Classical, Neoclassical and Relational Contract Law”, 72 N.W. L. Rev., 854, 1978.
Macneil, I. y Gudel, P., Contracts: Exchange transactions and relations, 2001.
Mayer, K. J. y Weber, L., Unpacking Contract Capabilities: Shaping Behavior by Implementing Appropriate Contract Framing, 8, 22 de febrero de 2009, disponible en: http://ssrn.com/abstract=1349247 Consultado el 14 de diciembre de 2015.
Magnusson Sjöberg, C., “Proactive ict Law in the Nordic Countries”, en Haapio, H. (ed.), A Proactive Approach to Contracting and Law, Turku, iaccm & Turku University of Applied Sciences, 2007, 43 ss.
Menzies, G., Variations in Damages, International Business Law, 75, febrero de 1998.
Middleton, M., “A Changing Landscape: As Congress Struggles to Rewrite the Nation’s Tort Laws, the States May Have Already Done the Job”, A.B.A. J., 56, agosto de 1995.
Nystén-Haarala, S., “Contract Law and Everyday Contracting”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-15.pdf
Nystén-Haarala, S., Corporate contracting capabilities, conference proceedings and other writings, 2008.
Orozco, D., “Legal Knowledge as a Managerial Resource”, 47 American Business Legal Journal, 687, 2010.
Paine, L. S. y Adamsons, L., Note on the Law of Sexual Harassment 5-7. Caso de estudio de la Facultad de Negocios de Harvard n.º 9-308-096, 1 de agosto de 2008.
Pegado, J., eesc Opinion on the Proactive Law Approach: A Further Step Towards Better Regulation at EU level, Presentation at the 1st European Proactive Law Symposium, icn Business School, Francia, 14 de octubre de 2009.
Pohjonen, S., “Proactive Law in the Field of Law”, en Scandinavian Studies in Law, 49, “A Proactive Approach”, Peter Wahlgren (ed.), 2006, disponible en: http://www.scandinavianlaw.se/pdf/49-4.pdf
Pohjonen, S. y Visuri, K., “Proactive Approach in Project Management and Contracting”, en “Proactive ict Law in the Nordic Countries”, en Haapio, H. (ed.), A Proactive Approach to Contracting and Law, Turku, iaccm & Turku University of Applied Sciences, 2007, 75 ss.
Porter, M., Competitive Advantage, 1985.
Rivas, A., América Latina después de pisa: lecciones aprendidas de la educación en siete países (2000-2015), Buenos Aires, cippec, 2015.
Russo, J. E. y Schoemaker, P. J., Winning Decisions: Getting it right the first time, 2001.
Sander, F. E. y Rubin, J. Z., “The Janus Quality of Negotiations: Dealmaking and Dispute Settlement”, 4 Negotiation Journal, 109, 1988.
Sharp, L., “Managing for Organizational Integrity”, Harvard Business Review, 106, 113, marzo-abril de 1994.
Shell, R. G., Make the rules or your rivals will 3, 2003.
Siedel, G. J., “Legal Complexity in Cross-Border Subsidiary Management”, 36 Tex. Int’l L.J., 611, 2001.
Siedel, G. J., “Six Forces and the Legal Environment of Business: The Relative Value of Business Law Among Business School Core Courses”, 37 American Business Law Journal 717, 42, 2000.
Siedel, G. J., The Sixth Strategy: Integrating the Law School and Business School Case Methods, Law Teacher, 2008, disponible en: http://lawteaching.org/lawteacher/2008fall/lawteacher2008fall.pdf Consultado el 14 de diciembre de 2015.
Siedel, G. J. y Haapio, H., Proactive law for managers: A hidden source of competitive advantage, 2011.
Siedel, G. J., “Interdisciplinary Approaches to Alternative Dispute Resolution”, 10 J. Legal Stud. Educ, 141, 152, 1992.
Siedel, G. J., Using the law for competitive advantage, 2002.
Siegel, A. y Etzkorn, I., Simple – Conquering the crisis of complexity, 2013.
Tao, J., “Environmental Liability of Foreign Invested Enterprises in the People’s Republic of China”, International Business Law, 314, julio-agosto de 2000.
Thompson, L., The mind and heart of the negotiator, 1998.
Ury, W., Getting past No, 1993.
Weatherley, S., “Pathclearer: A More Commercial Approach to Drafting Commercial Contracts”, L. Dep’t Q., 39, octubre-diciembre de 2005.
Weber, L., The Right Frame of Mind for M&A: The Post-Merger Impact of Deal Frames on Target Management Behavior, 25 de febrero de 2009, disponible en: http://ssrn.com/abstract=1349209 Consultado el 14 de diciembre del 2015.
Young, W. G., “Vanishing Trials, Vanishing Juries, Vanishing Constitution”, 40 Suffolk U.L., 67, 2006.
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