La influencia sobre el comportamiento y la ‘asetización’ de la privacidad como asunto contemporáneo

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Estudios y eventos recientes revelan la instrumentalización de datos perso­nales para influenciar masivamente el comportamiento humano, mediante la disemi­nación de una arquitectura de dispositivos inteligentes de extracción y digitalización de experiencias privadas con fines comerciales. Dicho fenómeno, denominado por este estudio asetización de la privacidad, expone vacíos en regulación sobre los mer­cados conductuales y los llamados bundled goods. Además, este documento analiza las legislaciones de la Unión Europea y Corea para concluir que incluso regulaciones más comprensivas requieren desarrollos legales adicionales para restringir el impacto de técnicas de inteligencia computacional y los mercados conductuales sobre valores jurídicos fundamentales.

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