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The present essay review focuses on the work of Jost Krippendorf, his problems to understand an all-encompassing model which would be self-explanatory. Although his project was ambitious, he undermined some basic points at time of formulating a theory of tourist motivation. To unearth the Krippendorf´s contributions, is a valid way of honoring his geniality. To date the world of tourism owes too much from the sociology of Jost Krippendorf. Analyzing the pastime as he proposes is the best way to understand many older forms of tourism existed before us. Our ethnocentrism leads us to think ours is the only way of making things.