Museums and Country Brands: Strategic Affairs of the Administration of Culture

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Winston Manuel Licona Calpe

Resumen

This article presents different dimensions of museums, spanning some considerations of nations’ heritage cultural centers. Those notions are more related to the construction of seals of local, country and universal brands. At the same time, it approaches to culture as a strategic affair of countries in time of crisis, treaties or economic instability. The focus is the some relations between museums and country brands: strategic affairs of the administration of culture.

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