Valor de las tecnologías de la información y la comunicación (TIC) en museos
Information and Communication Technologies (ICT) Value in Museums
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El objetivo del presente artículo es analizar la influencia del valor de las TIC sobre la promoción turística, la atractividad y el servicio en los museos de la ciudad de Toluca, Edo. de México. Para ello, se aplicó una encuesta a 390 visitantes y se utilizó la modelación de ecuaciones estructurales por mínimos cuadrados parciales (PLS- SEM) para someter a prueba las hipótesis de investigación. Los resultados muestran que el valor de las TIC se manifiesta por medio de su eficiencia, complementariedad, retención y novedad, atributos que en su conjunto impactan en la percepción de los usuarios respecto a la atención del servicio, el ambiente del museo, la difusión y publicidad del lugar, así como en la diferenciación de los recursos y las actividades ofertadas al público. El trabajo es una contribución para fortalecer la innovación en el turismo mediante las TIC en museos, a la par de promover su propósito cultural.
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